Cafe D3
Logo, Branding and Packaging Design Case Study
The town of Hajipur has very limited options for affordable fine dining. The concept of quality outdoor dining hasn’t caught up yet. D3 is an effort to bring that change in culture with inclusive outdoor fine dining. D3 is Hajipur’s ticket to the good memories of open garden dining and family-friendly nightlife….
Client: Cafe D3 LLP
Location: Hajipur, Bihar, India
Segment: Open garden restro cafe
Target Audience:
Family, young adults, couples and middle-aged friends looking for happening but family-friendly options in outdoor dining and nightlife.
Keywords:
New, Friendly, Fun, Memory, Ease, Foodie, Modern, Fresh
Elements Designed:
Logo, Logo lockup variations, Brand typography, Brand colour palette, Signboard, Business cards, Letterhead, Legal envelope, Half letter envelope, Stickers, Carry bags, Invoice, Heat stamp, Invitation card, ID cards, Tees, Cap, Chef hat, Aprons, Menus
The Logo
• Monogram
• “D” + “3”
• 3 Ds
D3 is the abbreviation for 3 Ds: Dil Dosti Dunia….
It stands for Dil Dosti Dunia. The 3 Ds together express the Dil or heart-warming experience for friends or Dosts and family that D3 aims to provide. It’s like a whole new world or Dunia for Hajipur….
A monogram that feels premium but not too luxurious to alienate the crowd. It gives a sense of polish that gives the expression of family-friendly fine dining….
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The Logo Applications
It might not be immediately, but we like to prepare our clients for a large and successful future. So, we tested out the stability of the logo for Cafe D3 in the form of signages. Signage in the Circular stand, Rectangular garden setup, Neon and a paper lunch box….
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The Brand Palette
The primary brand palette of D3 is designed to give a polished rustic and friendly vibe. It is majorly comprised of D Black, Dil Red, Dosti Yellow and Duniya Brown….
D Black is the go-to background for digital creatives and the go-to text colour for print media and documents. Dil Red is the embodiment of D3’s passion. It is the go-to colour for pointing attention towards something. For example, CTAs, the primary colour of illustrations, offers etc. Dosti Yellow is the depiction of the friendly wholesome ambience of D3. It’ll occupy the most space in print media besides working as highlights in digital media. Duniya Brown is the embodiment of the reliability customers can expect from D3. It’ll occupy the second most space as background and text colour besides being the go-to colour for shadows….
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The Brand Typography
Heading typeface: Gruppo
Gruppo was conceived as a display typeface for style-conscious, laid-back branding where ‘little is more’, or, in Jasper Morrison’s words, “Special is generally less useful than normal”….
Body typeface: Courier Prime
Courier Prime is a new take on IBM’s Courier which was designed in 1956 by Howard Kettler…. It’s a monospaced family, designed specifically for screenplays. Overall the family is more refined than its predecessor. The serifs are crisper and less rounded. The counters are subtly wider. The bold weight is a bit darker and the italics are more cursive…
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The Brand Stationery
The brand stationeries we designed for Cafe D3 were Business cards, Letterhead, Invoices, Legal envelopes, Half letter envelopes and Invitation cards….
For stationeries that will be heavily printed upon like letterheads and invoices, we kept white as the base colour. While for single print stationeries like business cards, envelopes and invitations, we used a combination of D Black and the different shades of Dosti Yellow and Duniya Brown as the base colours. We implemented emboss print techniques with the combination of logo stamps in red to give a hand-crafted fine-dining experience. We further used the different shades of Dosti Yellow to group different information along with giving the stationery a signature visual brand identity….
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The Packaging design
The packaging designs we delivered for Cade D3 were Label stickers and Carry bags. For carry bags, we went with the 3 standard sizes for the 3 most common takeaway use cases….
We carried forward the signature colour block systems we developed for Cafe D3 into the packaging design. We chose the Dil Red and D Black combo for the stickers as they are the seal of quality. For the paper bags, we designed custom illustrations using the map of Hajipur and developed a single-colour system. This was done to reduce the cost of printing without losing the brand identity.
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The Retail Brand Kit
The brand elements we developed for the D3 retail set were Tees, Caps, Chef hats, and Apron and Neon signage….
We went with D Black as the base colour and different lockups of the D3 logo for these. We also used the “Dil se Delicious” slogan and illustration for the aprons to give a welcoming hand-crafted vibe to the restro cafe. And to complete the fine retro vibe, we designed a neon signboard for the open garden and burger heat stamp branding….
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The Menu design
The menu is the most important brand collateral for a food joint as it is the brand element that the customers spend the most time with. Hence we made sure to make the Cafe D3 menu as attractive, user friendly and on-brand as possible. We divided the menu into subparts accompanied by each sub-menu with stock photos. Further, we added retro illustrations and the signature colour chunk-based grouping of information to make it more intuitive. And as a final fun touch, we named the dish groups creatively with a passionate sprinkle of Dil, Dosti and Duniya….
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The Brand Guide
Our branding projects always come with a brand guide. A brand guide includes all the information and instructions for using and printing the brand identity system and packaging designs. This gives the client a manual to make minor changes or copies without our extensive help. This helps them maximize the potential of our designs….
Featured in
Our branding and packaging design project for D3 Cafe & Restro was featured by the World Brand Design Society and DesignRush, two prestigious international organizations….
Design & branding resources
Free Display typefaces, vector logo bungle, document templates, mockups and more….
Updates and Press
Announcements, updates and press releases of our branding agency and more….