Dream Kraft Entertainment

Logo, Branding and Social Media Case Study

Dreamkraft is a marketing entertainment and communication company based in Bihar and Bhubaneswar, India. It started as an event management company in Bihar, 2018. Since then Dreamkraft has been breaking new grounds and its presence is expanding to pan-India….

It is a multi-ventured company offering an expert solution in the field of celebrity management, public relations, production and event management. Fueled by a strong DIY ethic, Dreamkraft sees itself as a catalyst in this creative process by empowering artists by providing them with the required resources….

Client: Dream Kraft Entertainment

Location: Bihar, India and Bhubaneswar, Odisha, India

Segment: Event Management

Target Audience:
colleges, artists, college students

Keywords:
Professional, Modern, DIY, Symbolic, Event, Art, Entertainment, Scalable

Elements Designed:
Logo, Visual Identity / Brand Identity, Social Media Branding, Brand Palette, Brand Patterns

Watch Instead?

If you prefer audio visuals, you can watch this case study on YouTube. Just click on the button below or thumbnail in this section. If you prefer to read, continue here….

The Moodboard

Advertisement from the Internet:

(adsbygoogle = window.adsbygoogle || []).push({});

The Logo

For the logo, we focused on a simple geometric pictorial mark. We created a vivid and exciting monogram of ‘D’ from ‘Dream’ and ‘K’ from ‘Kraft’. The D is made of a red semi-circle while the K is made of two blue quarter-circles. And the semi-circle and two quarter-circles together from one complete circle.

The vibrant geometric logo brings in the excitement and enthusiasm we seek in events. It represents an experience that makes you feel whole.

We chose the sans-serif typeface family Gil-roy for the wordmark. We made this choice based on the geometric properties of the typeface. To make the wordmark more in tune with the pictorial logo mark, we made a D and a K from scratch out of circles. We like to go a little extra mile for the perfection our clients deserve.

Advertisement from the Internet:

(adsbygoogle = window.adsbygoogle || []).push({});

The Brand Palette

The primary brand palette is a vibrant palette of happy and energetic colours that look fun….

The colours Fun Blue, Kraft Purple, Dream Red and Happy Yellow are bright and vivid. They give off an enthusiastic vibe of an engaging event. The combination of these three colours will cover the primary elements with one of them taking precedence. Which of these colours takes precedence depends on the type of offering the creative is representing….

Advertisement from the Internet:

(adsbygoogle = window.adsbygoogle || []).push({});

The Brand Pattern

We love to design patterns for our client brands because they are very versatile in terms of usage. In the case of Dream Kraft Entertainment, we kept the intention of developing a brand pattern right from the beginning of the branding project. This influenced our decisions while finalising the logo. In fact, this is one of the key reasons behind us going for a geometric route.

The pattern is made out of a combination of circles, semi-circles and quarter-circles. It is playful, vibrant and exciting. Excitement is a key vibe for the brand and its offerings.

Advertisement from the Internet:

(adsbygoogle = window.adsbygoogle || []).push({});

Billboards and Standees

The biggest chunk of the audience in any offline event is the local audience. And besides social media promotion, offline advertisements like billboards and standees are very effective. Besides catching eyes, they are also effective tools for establishing brands and standing out as they are more expensive and have a longer life cycle than digital marketing….

Another useful marketing tool is the checkerboard. The billboards and standees are primarily for pre-event and event day marketing. The checkerboard on the other hand is for post-event marketing. The audience and guests take photos at the banner and post them on social media. Along with them what comes in the photo are the event and sponsor and partner logos. This results in an organic promotion….

Advertisement from the Internet:

(adsbygoogle = window.adsbygoogle || []).push({});

The Stationary

Since Kanpur Fashion is an event some important elements of stationery were ID Cards, Entry Passes, Certificates and Cue Cards. We carried in our bold typography into the stationary as well. And we colour coded the ID Cards for easy recognition….

Since we were the branding partner and I, Aditya Roy or Xandrieth Xs, was a guest I had a special ID Card too….

Advertisement from the Internet:

(adsbygoogle = window.adsbygoogle || []).push({});

The Social Media

Social Media is a very integral part of anything today. And an event, especially a fashion show has no excuse for not being on social media. Since fashion is a very visual thing, we focused on Instagram. We started with the social media branding like the avatar, templates highlights etc. Then we went on to design and publish the promotional static and carousel posts. Tons of them in fact….