Dream Kraft Entertainment

Logo, Branding and Social Media Case Study

Dreamkraft is a marketing entertainment and communication company based in Bihar and Bhubaneswar, India. It started as an event management company in Bihar, 2018. Since then Dreamkraft has been breaking new grounds and its presence is expanding to pan-India….

It is a multi-ventured company offering an expert solution in the field of celebrity management, public relations, production and event management. Fueled by a strong DIY ethic, Dreamkraft sees itself as a catalyst in this creative process by empowering artists by providing them with the required resources….

Client: Dream Kraft Entertainment

Location: Bihar, India and Bhubaneswar, Odisha, India

Segment: Event Management

Target Audience:
colleges, artists, college students

Keywords:
Professional, Modern, DIY, Symbolic, Event, Art, Entertainment, Scalable

Elements Designed:
Logo, Visual Identity / Brand Identity, Social Media Branding, Brand Palette, Brand Patterns

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The Moodboard

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The Logo

For the logo, we focused on a simple geometric pictorial mark. We created a vivid and exciting monogram of ‘D’ from ‘Dream’ and ‘K’ from ‘Kraft’. The D is made of a red semi-circle while the K is made of two blue quarter-circles. And the semi-circle and two quarter-circles together from one complete circle.

The vibrant geometric logo brings in the excitement and enthusiasm we seek in events. It represents an experience that makes you feel whole.

We chose the sans-serif typeface family Gil-roy for the wordmark. We made this choice based on the geometric properties of the typeface. To make the wordmark more in tune with the pictorial logo mark, we made a D and a K from scratch out of circles. We like to go a little extra mile for the perfection our clients deserve.

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The Brand Palette

The primary brand palette is a vibrant palette of happy and energetic colours that look fun….

The colours Fun Blue, Kraft Purple, Dream Red and Happy Yellow are bright and vivid. They give off an enthusiastic vibe of an engaging event. The combination of these three colours will cover the primary elements with one of them taking precedence. Which of these colours takes precedence depends on the type of offering the creative is representing….

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The Brand Pattern

We love to design patterns for our client brands because they are very versatile in terms of usage. In the case of Dream Kraft Entertainment, we kept the intention of developing a brand pattern right from the beginning of the branding project. This influenced our decisions while finalising the logo. In fact, this is one of the key reasons behind us going for a geometric route.

The pattern is made out of a combination of circles, semi-circles and quarter-circles. It is playful, vibrant and exciting. Excitement is a key vibe for the brand and its offerings.

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Example of Usage

DreamKraft is an event management company. Hence, one of the key places the logo is going to be used on is billboards. And we wanted to check and make sure that the logo and the pattern look great on billboards. And like to believe that they do….

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Social Media

Social Media is the go-to place today for marketing a brand and building a community around it. Since DreamKraft is an event management company, in a way, they live on social media. We did the banners for their LinkedIn, Twitter and Facebook profiles. You’ll notice the ample use of the brand pattern and the brand colour palette in the designs….