Softcracy
Logo and Branding Case Study
Softcracy intends to become an affordable benchmark in the field of building a digital presence of companies. The goal is to cover software development, digital marketing, application development and website development professionally, especially for the underserved parts of India….
Client: Softcracy Pvt. Ltd.
Location: Bihar, India
Segment: IT Services and Products
Target Audience:
Startups and MSEs in tier 2 and 3 cities of India, especially Patna and other parts of Bihar.
Keywords:
Modern, Scalable, Professional, Symbolic, Technology, Simple, Corporate, Eye-catchy
Elements Designed:
Logo, Logo variations, Logo animation, Signages, Brand colour palette, Brand typography, Letterhead, Icons, Highlights, Social Media branding, Carousel template, Post template, Brand elements, Brand Background
The Logo
For the logo, we wanted to focus on the digital capabilities that Softcracy provides as a company. And we wanted to do it in a way that sets Softcracy apart from its competitors….
To do it, we focused on 3 elements- the letter ‘S’, a tick, and digital binary blocks. With some serious exploration, we combined these three elements into a signature pictorial monogram….
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The Logo Applications
It might not be immediately, but we like to prepare our clients for a large and successful future. So, we tested out the stability of the logo for Softcracy in the form of signages. Signage in the physical office section, digital wallpaper and a grand company building….
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The Brand Palette
For the brand palette of Softcracy, we focused on two colours- Cracy Orange and Soft Blue. Here Cracy Orange represents change, determination, success and freedom. On the other hand, Soft Blue represents security, reliability, stability and trust. These are the feeling we want the clients and audience of Softcracy to associate the brand with, after all….
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The Brand Typography
For the brand typography, we chose Acumin as the typeface. It is a versatile sans-serif typeface family intended for a balanced and rational quality. Solidly neo-grotesque, it performs beautifully at display sizes but also maintains an exceptional degree of sensitivity for text sizes….
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The Brand Stationery
The brand stationery we designed for Softcracy is their letterhead. Besides maintaining visual identity through the brand colour palette and typography we used another brand element. We used the digital ‘S’ as the backdrop in a low opacity….
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The Social Media
For their Social Media, we designed brand icons, post templates and carousel templates. We made the icons unique by maintaining a vibrant brand palette and an 8bit look. And we made the post and carousel templates authentic by maintaining the typography and adding the signature digital ‘S’ to it. Furthermore, we incorporated the unique brand icons into the template and tadah….
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The Brand Guide
Our branding projects always come with a brand guide. A brand guide includes all the information and instructions for using and printing the brand identity system and packaging designs. This gives the client a manual to make minor changes or copies without our extensive help. This helps them maximize the potential of our designs….
Featured in
Our branding design project for Softcracy was featured by the World Brand Design Society, a prestigious international organization….
Design & branding resources
Free Display typefaces, vector logo bungle, document templates, mockups and more….