![Logo and branding design case study for IT company by XAXs Corps and Xandrieth Xs](https://i0.wp.com/www.xaxscorps.com/wp-content/uploads/2022/10/Softcracy-by-XAXs-it-company-logo-and-branding-design.jpg?fit=1600%2C900)
Softcracy
Logo and Branding Case Study
Softcracy intends to become an affordable benchmark in the field of building a digital presence of companies. The goal is to cover software development, digital marketing, application development and website development professionally, especially for the underserved parts of India….
Client: Softcracy Pvt. Ltd.
Location: Bihar, India
Segment: IT Services and Products
Target Audience:
Startups and MSEs in tier 2 and 3 cities of India, especially Patna and other parts of Bihar.
Keywords:
Modern, Scalable, Professional, Symbolic, Technology, Simple, Corporate, Eye-catchy
Elements Designed:
Logo, Logo variations, Logo animation, Signages, Brand colour palette, Brand typography, Letterhead, Icons, Highlights, Social Media branding, Carousel template, Post template, Brand elements, Brand Background
![IT company branding keywords](https://i0.wp.com/www.xaxscorps.com/wp-content/uploads/2022/10/Softcracy-by-XAXs-01-it-company-branding-keywords.jpg?fit=1600%2C1200)
The Logo
For the logo, we wanted to focus on the digital capabilities that Softcracy provides as a company. And we wanted to do it in a way that sets Softcracy apart from its competitors….
To do it, we focused on 3 elements- the letter ‘S’, a tick, and digital binary blocks. With some serious exploration, we combined these three elements into a signature pictorial monogram….
![It company s logo design and break down by XAXs Corps and Xandrieth Xs](https://i0.wp.com/www.xaxscorps.com/wp-content/uploads/2022/10/Softcracy-by-XAXs-04-it-company-modern-logo.jpg?fit=1600%2C1200)
![IT company professional responsive logo design by XAXs Corps and Xandrieth Xs](https://i0.wp.com/www.xaxscorps.com/wp-content/uploads/2022/10/Softcracy-by-XAXs-05-it-company-responsive-logo-design.jpg?fit=1600%2C1200)
![IT company s logo responsive colour variations design by XAXs Corps and Xandrieth Xs](https://i0.wp.com/www.xaxscorps.com/wp-content/uploads/2022/10/Softcracy-by-XAXs-06-it-company-logo-variations-design.jpg?fit=1600%2C1200)
![it company logo design exploration by XAXs Corps and Xandrieth Xs](https://i0.wp.com/www.xaxscorps.com/wp-content/uploads/2022/10/Softcracy-by-XAXs-03-it-company-s-logo-exploration.jpg?fit=1600%2C1200)
![it company s monogram logo design concept by XAXs Corps and Xandrieth Xs](https://i0.wp.com/www.xaxscorps.com/wp-content/uploads/2022/10/Softcracy-by-XAXs-15-it-company-8bit-s-monogram-logo-design.jpg?fit=1600%2C1200)
![IT company digital s monogram logo animation branding design by XAXs Corps and Xandrieth Xs](https://i0.wp.com/www.xaxscorps.com/wp-content/uploads/2022/10/Softcracy-logo-animation-full.gif?fit=1920%2C1080)
Advertisement from the Internet:
The Logo Applications
It might not be immediately, but we like to prepare our clients for a large and successful future. So, we tested out the stability of the logo for Softcracy in the form of signages. Signage in the physical office section, digital wallpaper and a grand company building….
![it company s logo signage and wallpaper branding design by XAXs Corps and Xandrieth Xs](https://i0.wp.com/www.xaxscorps.com/wp-content/uploads/2022/10/Softcracy-by-XAXs-07-s-it-company-logo-signage-branding-design.jpg?fit=1600%2C1200)
![it company grand logo office building signage logo branding design by XAXs Corps and Xandrieth Xs](https://i0.wp.com/www.xaxscorps.com/wp-content/uploads/2022/10/Softcracy-by-XAXs-08-it-company-s-logo-office-building-signage-branding-design.jpg?fit=1600%2C1200)
Advertisement from the Internet:
The Brand Palette
For the brand palette of Softcracy, we focused on two colours- Cracy Orange and Soft Blue. Here Cracy Orange represents change, determination, success and freedom. On the other hand, Soft Blue represents security, reliability, stability and trust. These are the feeling we want the clients and audience of Softcracy to associate the brand with, after all….
![it company orange and blue brand colour palette design by XAXs Corps and Xandrieth Xs](https://i0.wp.com/www.xaxscorps.com/wp-content/uploads/2022/10/Softcracy-by-XAXs-09-it-company-orange-and-blue-brand-colour-palette-design.jpg?fit=1600%2C1200)
Advertisement from the Internet:
The Brand Typography
For the brand typography, we chose Acumin as the typeface. It is a versatile sans-serif typeface family intended for a balanced and rational quality. Solidly neo-grotesque, it performs beautifully at display sizes but also maintains an exceptional degree of sensitivity for text sizes….
Advertisement from the Internet:
The Brand Stationery
The brand stationery we designed for Softcracy is their letterhead. Besides maintaining visual identity through the brand colour palette and typography we used another brand element. We used the digital ‘S’ as the backdrop in a low opacity….
![it company letterhead branding design by XAXs Corps and Xandrieth Xs](https://i0.wp.com/www.xaxscorps.com/wp-content/uploads/2022/10/Softcracy-by-XAXs-10-it-company-modern-letterhead-branding-design.jpg?fit=1600%2C1200)
Advertisement from the Internet:
The Social Media
For their Social Media, we designed brand icons, post templates and carousel templates. We made the icons unique by maintaining a vibrant brand palette and an 8bit look. And we made the post and carousel templates authentic by maintaining the typography and adding the signature digital ‘S’ to it. Furthermore, we incorporated the unique brand icons into the template and tadah….
![it company 8bit social media brand icons design by XAXs Corps and Xandrieth Xs](https://i0.wp.com/www.xaxscorps.com/wp-content/uploads/2022/10/Softcracy-by-XAXs-11-it-company-modern-8-bit-brand-icons-design.jpg?fit=1600%2C1200)
![it company instagram branding by XAXs Corps and Xandrieth Xs](https://i0.wp.com/www.xaxscorps.com/wp-content/uploads/2022/10/Softcracy-by-XAXs-12-it-company-instagram-bio-and-highlights-branding-design.jpg?fit=1600%2C1200)
![it company social media carousel template design by XAXs Corps and Xandrieth Xs](https://i0.wp.com/www.xaxscorps.com/wp-content/uploads/2022/10/Softcracy-by-XAXs-13-it-company-modern-social-media-carousel-template-branding-design.jpg?fit=1600%2C1200)
Advertisement from the Internet:
The Brand Guide
Our branding projects always come with a brand guide. A brand guide includes all the information and instructions for using and printing the brand identity system and packaging designs. This gives the client a manual to make minor changes or copies without our extensive help. This helps them maximize the potential of our designs….
![it company brand strategy guide design by XAXs Corps and Xandrieth Xs](https://i0.wp.com/www.xaxscorps.com/wp-content/uploads/2022/10/Softcracy-by-XAXs-14-it-company-brand-strategy-guide-design.jpg?fit=1600%2C1200)
Featured in
Our branding design project for Softcracy was featured by the World Brand Design Society, a prestigious international organization….
![XAXs Corps logo and branding for Softcracy featured by World Brand Design Society....](https://i0.wp.com/www.xaxscorps.com/wp-content/uploads/2023/05/XAXs-23-05-r-4x3-08-softcracy-in-world-brand-design-society.jpg?fit=1600%2C1200)
![XAXs Corps logo and branding for Softcracy featured by World Brand Design Society....](https://i0.wp.com/www.xaxscorps.com/wp-content/uploads/2023/05/XAXs-23-05-r-4x3-09-softcracy-in-world-brand-design-society.jpg?fit=1600%2C1200)