![The Thinker and The Adventurer book logo and brand design by XAXs Corps branding agency....](https://i0.wp.com/www.xaxscorps.com/wp-content/uploads/2023/06/XAXs-23-06-r-16x9-01-The-Thinker-and-The-Adventurer-cover.jpg?fit=1600%2C900)
The Thinker and The Adventurer
Logo, Branding, Illustration and Book Design Case Study
TTnTA or The Thinker and The Adventurer is a short story book that started from a thought experiment. A hypothetical scenario involving two imaginary characters conversing with each other developed into a full-fledged story expanding across several chapters. And thus began the project….
Client: Internal/ Xandrieth Xs
Location: Bhubaneswar, India
Segment: Fiction Story Book
Target Audience:
Teens and young adults who enjoy casual reading
Keywords:
Fun, Cute, Romantic, Juvenile, Minimal, Welcoming, Casual, Illustrative
Elements Designed: Logo, Logo Lockup variations, Visual Identity, Illustration, Book Cover, Social Media, ebook setup
![The Thinker and The Adventurer book brand keywords by XAXs Corps branding agency....](https://i0.wp.com/www.xaxscorps.com/wp-content/uploads/2023/06/XAXs-23-06-r-4x3-01-The-Thinker-and-The-Adventurer-brand-keywords.jpg?fit=1600%2C1200)
The Logo
• Wordmark
• Two Personalities
• Compass
Although the project started as something casual, we couldn’t help ourselves taking the branding seriously. The logo is a combination of two typefaces and a compass hidden in it….
The two very different typefaces represent the two very different personalities of the two characters while the compass hints at the call for adventure….
![The Thinker and The Adventurer book logo and brand design by XAXs Corps branding agency....](https://i0.wp.com/www.xaxscorps.com/wp-content/uploads/2023/06/XAXs-23-06-r-4x3-04-The-Thinker-and-The-Adventurer-logo.jpg?fit=1600%2C1200)
![The Thinker and The Adventurer book logo and brand design by XAXs Corps branding agency....](https://i0.wp.com/www.xaxscorps.com/wp-content/uploads/2023/06/TTnTA-23-06-gif-01-Book-Title-Logo-breakdown.gif?fit=1600%2C1200)
The Illustration
The main illustration that also serves the key art is an enactment of the setting of the story. The artwork is created in a minimal style using only three colours in a vector format to maximize the scalability. The vector art focuses on the two main characters from the story – the Thinker and the Adventurer amid their conversation. The minimal illustration is created in such a way that makes it possible to extract parts of it and function individually wherever necessary. It has a cute playful nature without compromising functionality….
![The Thinker and The Adventurer social media and brand design by XAXs Corps branding agency....](https://i0.wp.com/www.xaxscorps.com/wp-content/uploads/2023/06/TTnTA-23-04-gif-01.gif?fit=1600%2C1200)
Some Glimpse
Although the inner pages are only text, we didn’t wanna compromise on the design. We gave special treatment to the pages declaring new chapters. To do so we combined the two typefaces representing the two characters from the story. For the rest of the pages we stuck to the reading friendly serif typeface….
![The Thinker and The Adventurer social media and brand design by XAXs Corps branding agency....](https://i0.wp.com/www.xaxscorps.com/wp-content/uploads/2023/07/TTnTA-23-06-gif-01-pages.gif?fit=1600%2C1200)
The Social Media
Selling explicitly is very outdated and invasive. Hence we prefer social media to develop contents that can attract the right audience by offering value upfront. The book is a casual conversational short story that is designed to make the readers rethink their emotional decisions. So, we developed content surrounding the emotional and philosophical questions the story asks without giving out any plot points or spoilers. And as planned, the illustration played an important role in the content creation process. For the platforms, we focused on Medium, Instagram, Twitter and Pinterest….
![The Thinker and The Adventurer social media and brand design by XAXs Corps branding agency....](https://i0.wp.com/www.xaxscorps.com/wp-content/uploads/2023/06/XAXs-23-06-r-4x3-02-The-Thinker-and-The-Adventurer-social-media.jpg?fit=1600%2C1200)
![The Thinker and The Adventurer book logo and brand design by XAXs Corps branding agency....](https://i0.wp.com/www.xaxscorps.com/wp-content/uploads/2023/06/XAXs-23-06-r-4x3-08-The-Thinker-and-The-Adventurer-bookmarks.jpg?fit=1600%2C1200)
Market Places
Once the branding and the formation of the book were done, it was time to put it on prominent marketplaces. Beyond the obvious choice of the author’s Gumroad page, Amazon Kindle and Google Play Books were the platforms of choice. Both Amazon and Google have their own set of requirements and checklists that one needs to pass to be able to put their ebooks on their platforms. After some to-and-fro, the digital copy of the book is available on Gumroad, Amazon Kindle and Google Play Books. The book is also a part of the Amazon Kindle Unlimited program….
![The Thinker and The Adventurer book logo and brand design by XAXs Corps branding agency....](https://i0.wp.com/www.xaxscorps.com/wp-content/uploads/2023/06/XAXs-23-05-r-4x3-01-Are-you-a-thinker.jpg?fit=1600%2C1200)
![The Thinker and The Adventurer book logo and brand design by XAXs Corps branding agency....](https://i0.wp.com/www.xaxscorps.com/wp-content/uploads/2023/06/XAXs-23-05-r-4x3-02-Are-you-an-adventurer.jpg?fit=1600%2C1200)
![The Thinker and The Adventurer book logo and brand design by XAXs Corps branding agency....](https://i0.wp.com/www.xaxscorps.com/wp-content/uploads/2023/06/XAXs-23-05-r-4x3-03-join-an-adventure.jpg?fit=1600%2C1200)
![The Thinker and The Adventurer book logo and brand design by XAXs Corps branding agency....](https://i0.wp.com/www.xaxscorps.com/wp-content/uploads/2023/06/XAXs-23-06-r-4x3-05-The-Thinker-and-The-Adventurer-cover.jpg?fit=1600%2C1200)
![The Thinker and The Adventurer book logo and brand design by XAXs Corps branding agency....](https://i0.wp.com/www.xaxscorps.com/wp-content/uploads/2023/06/XAXs-23-06-r-4x3-06-The-Thinker-and-The-Adventurer-back-cover.jpg?fit=1600%2C1200)
The Responses
Although it started casually, the project didn’t end casually. And people have given immensely positive responses. We are just glad the audience is loving what we put out….
![The Thinker and The Adventurer book positive testimonial....](https://i0.wp.com/www.xaxscorps.com/wp-content/uploads/2023/06/xand-23-06-r-1x1-01-testimonial.jpg?fit=1600%2C1600)
![The Thinker and The Adventurer book positive testimonial....](https://i0.wp.com/www.xaxscorps.com/wp-content/uploads/2023/06/xand-23-06-r-1x1-02-Testimonial.jpg?fit=1600%2C1600)
Featured in
Our branding and book design project for The Thinker and The Adventurer was featured by the World Brand Design Society, and DesignRush, two prestigious international organizations….
![The Thinker and The Adventurer book positive testimonial....](https://i0.wp.com/www.xaxscorps.com/wp-content/uploads/2023/06/xand-23-06-r-1x1-01-testimonial.jpg?fit=1600%2C1600)
![The Thinker and The Adventurer book positive testimonial....](https://i0.wp.com/www.xaxscorps.com/wp-content/uploads/2023/06/xand-23-06-r-1x1-02-Testimonial.jpg?fit=1600%2C1600)
![The Thinker and The Adventurer book branding by XAXs Corps featured by DesignRush](https://i0.wp.com/www.xaxscorps.com/wp-content/uploads/2023/12/XAXs-23-11-rm-4x3-04-DesignRush-book-cover.jpg?fit=1600%2C1200)
![XAXs Corps' logo and branding for The Thinker and The Adventurer featured by World Brand Design Society....](https://i0.wp.com/www.xaxscorps.com/wp-content/uploads/2023/07/XAXs-23-07-r-4x3-02-World-Brand-Design-Society.jpg?fit=1600%2C1200)
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