• Reflex branding by XAXs Corps

About

Reflex is a sports apparel clothing brand based on Cuttack, Odisha, India….

They have a parent fabric and clothing company that manufactures custom and non-branded sportswear line….

They came to us to build their brand as a quality sportswear manufacturer from scratch. Reflex needed was something that’s sporty, strong and could attract the local athletes, players and sports organisations….

Logo

The logo needed to be sporty and minimal. It had to be something athletes can relate to and something that can be used as an emblem in embroidered or other forms on clothes and look good while being used as so. So, after several explorations, we combined ‘R’ and a minimal representation of an ‘athlete’ or ‘player’….

Reflex by XAXs logo exploration
Reflex by XAXs logo exploration
Reflex logo design by XAXs
Reflex logo design by XAXs
Reflex branding responsive logo by XAXs
Reflex branding responsive logo by XAXs

Colour Palette

We chose red as the primary colour to get a bold persona. Red is used to denote passion, energy, power and adventure which are the values relatable to a sportsman….

Reflex brand colour palette by XAXs
Reflex brand colour palette by XAXs

Typography

The typeface we chose was Oswald. It’s a sans serif typeface. Oswald is a re-rendition of the classic style popularly represented by the ‘Alternate Gothic’ typefaces. This typeface gives the bold and strong outlook we would like to associate sportsmanship with while also looking good in text bodies….

Reflex typography by XAXs
Reflex typography by XAXs

Packaging

As a complete branding package, we designed and facilitated the printing of clothing tags, catalogues and packaging boxes. They all act as extensions of the brand identity system and brand language in terms of design and user experience….

Reflex tags design by XAXs
Reflex tee catalogue design by XAXs
Reflex packaging design by XAXs
Reflex tags design by XAXs
Reflex tags design by XAXs
Reflex tee catalogue design by XAXs
Reflex packaging design by XAXs

Posters / Social Media

After our successful branding venture, we have designed four campaigns focused on four of their sportswear designs. We created the slogan “For the Athlete in You” and designed the campaign posters surrounding it while focusing on “made in India” and “vocal for local”. Due to the unavailability of the scope of photography, we designed 3D mockups of the respective apparel designs followed by posters for distribution in Social Media….

Reflex social media poster design by XAXs Corps
Reflex social media poster design by XAXs Corps
Reflex social media poster design by XAXs Corps
Reflex social media poster design by XAXs Corps

Do you like what you see? Contact us to get your branding or rebranding done….

Downloads

Free HD PUBG Wallpapers

Were they Happy?

“We enjoyed working together to create something so professional, beautiful and seamlessly scalable. Great job. Thanks for it.”

Dilip Mohapatra,
CEO & Founder, Cognitive View & Nexright

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