The white shall cover the second largest area and mainly the white spaces for a clean high-end look. This primarily includes the background of text bodies, non-creative backgrounds and secondary backgrounds of creatives/web pages….
The lighter and darker variations of the green and gold serve as ascents to the primary palette. These also are the pre-determined goto colours for adding more dimensions to the primary green and gold palette whenever required….
Gold and Silver foils as embossing or debossing shall be an important part of the THL visual and brand identity system. These, especially the gold foil gives a premium and luxurious appeal. These can also be used for drawing attention to CTAs in creatives or user interfaces like website pages or web banners.
The vector gold gradient is a more scalable alternative to the gold and silver foils wherever applicable. This will work better on elements like icons and vector arts.