House of THL

Branding and Packaging Case Study

House of THL is a global luxury modest fashion brand. It’s one of a kind brand in India, trying to popularise modest fashion in the country across religious boundaries….

The Veldor woman is THL’s vision. Empowerment, education and progress of the female community are at the heart of THL. Creating beautiful clothes for the breathtaking souls that hold the power to change the systems for the better, is what THL lives by….

Client: House of THL

Formerly: The House of Li

Location: Kanpur, India

Segment: Modest Luxury Fashion

Target Market:
India, Gulf Coast Countries, UK, USA, Europe

Keywords:
Modesty, Luxury, Fashion, Passion, Tradition, Culture, Empowerment

Elements Designed:
Visual Identity / Brand Identity, Brand Palette, Brand Guide, Brand Elements, Brand Pattern, Tag, Labels, Wrapping Paper, Tapes, Ribbon, Box, Delivery Bags, Carry Bags, Thank You Cards, Envelopes, Business Cards, Invoice, Visitors’ Book

Watch Instead?

If you prefer audio visuals, you can watch this case study on YouTube. Just click on the button below or thumbnail in this section. If you prefer to read, continue here….

The Moodboard

We always start every branding project with a questionnaire. The next step is creating a mood board based on that. This helps us in further understanding what the client is looking for. Besides that, this also compiles a collection of works we can draw inspiration from….

Advertisement from the Internet:

The Brand Palette

The primary brand palette has three main components – T Green, H Gold and L White….

The Green and Gold combination will cover most of the creatives and visual identity system. This combination will evoke the feel of luxury. While gold adds passion, dark green will add a modest appeal. This shall extend into the creatives, production and adverts to be in tune with the premium appeal of THL.

The white shall cover the second largest area and mainly the white spaces for a clean high-end look. This primarily includes the background of text bodies, non-creative backgrounds and secondary backgrounds of creatives/web pages….

Advertisement from the Internet:

The Brand Elements

Wherever possible, we create some brand elements. They can be used separately or in combination to express the brand even without the entire logo. The logo is the first place of choice to extract these elements from. In the case of THL, their elaborate logo had a great scope of extracting brand elements from. And we extracted the Veldor, Leaf and Star….

Advertisement from the Internet:

The Brand Pattern

Brand patterns are very handy and can be used as design or utility elements depending on the brand, pattern and occasion. In the case of THL, the pattern we designed became an integral part of the packaging and stationery designs….

Advertisement from the Internet:

The Packaging design

For a luxury fashion brand, the aesthetic and experience of the packaging are just as important as the content itself. To make that user experience great, we included all the possible layers of an unboxing of the fabrics. We designed shopping bags and adhesive tapes in three styles. We also designed e-commerce delivery bags, apparel hang tags, stickers, ribbons, wrapping tissue and an entire luxurious pull-out box….

Advertisement from the Internet:

The Stationery design

With luxurious packaging, it is necessary to have stationery that is in tune with it. We added thank you cards in two styles and envelopes to further improve the user experience of the customers. Furthermore, we designed business cards, letterhead and visitors’ book that goes well with the luxurious appeal of the House of THL….

Advertisement from the Internet:

The Brand Guide

Our branding projects always come with a brand guide. A brand guide includes all the information and instructions for using and printing the brand identity system and packaging designs. This gives the client a manual to make minor changes or copies without our extensive help. This helps them maximize the potential of our designs….