Kanpur Fashion Week 5
Logo, Branding and Social Media Case Study
Kanpur is considered to be one of the upcoming leading fashion hubs of India. Kanpur Fashion Week is the biggest fashion event in the city of Kanpur. Season 5 brought Indian culture on the focus through the exhibition of made-in-India fashion and lifestyle products, fashion shows, seminars and after-parties. It attracted over a thousand visitors including 20+ renounced designers, models and 100+ journalists and media. Around 300 designer clothes were displayed in the fashion show alone….
Client: Kanpur Fashion Week
Parent Company: 3m Entertainment
Location: Kanpur, Uttar Pradesh, India
Segment: Fashion Show / Event
Target Audience:
Upper Middle-class and Elite segment of society who are into luxury and fashion
Keywords:
Luxury, Elite, Glamour, Fashion, Beauty, Vivid, Vibrant, Elegant, Extraordinary, Professional
Elements Designed:
Logo, Visual Identity / Brand Identity, Social Media Branding, Social Media Posts, Sponsorship Deck, Billboards and Standees, Certificates, ID Cards, Cue Card, Entry Pass, Checkers Board, Promotional Videos, Logo Animation.
The Logo
For the logo, we went in the direction of a monogram. We went for a monogram because that’s something the high fashion and luxury fashion industry is accustomed to. In the process of working towards a monogram, we found a sweet spot between a monogram of K, F, and W and a pictorial mark. So we went with the best of both worlds….
The KFW logo is a pictorial representation of a K, an F, a W and a flower as flowers represent beauty. And beauty is an integral part of fashion. Just like all our branding projects, we designed a complete responsive batch of logos for various positionings for Kanpur Fashion Week….
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The Brand Palette
Kanpur is a very colourful city and fashion is a very colourful field. Hence the brand palette of Kanpur Fashion Week needed to be bold and vibrant. We went with a very warm and strong palette primarily based on red, maroon and yellow to support the colours of the glamourous event. A fashion show is a vivid affair and the brand palette of the event shouldn’t shy away.
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The Deck
The primary source of revenue for any event is sponsors. And to attract sponsors, they are presented with a presentation or deck. That deck is called a sponsorship deck. It is used to introduce the event, represent the successes previous iterations of it have had and highlight the benefits of sponsoring the current session will bring. KFW didn’t have a professionally designed deck. So, we as the branding partner of season 5, gave them one….
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Billboards and Standees
The biggest chunk of the audience in any offline event is the local audience. And besides social media promotion, offline advertisements like billboards and standees are very effective. Besides catching eyes, they are also effective tools for establishing brands and standing out as they are more expensive and have a longer life cycle than digital marketing….
Another useful marketing tool is the checkerboard. The billboards and standees are primarily for pre-event and event day marketing. The checkerboard on the other hand is for post-event marketing. The audience and guests take photos at the banner and post them on social media. Along with them what comes in the photo are the event and sponsor and partner logos. This results in an organic promotion….
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The Stationary
Since Kanpur Fashion is an event some important elements of stationery were ID Cards, Entry Passes, Certificates and Cue Cards. We carried in our bold typography into the stationary as well. And we colour coded the ID Cards for easy recognition….
Since we were the branding partner and I, Aditya Roy or Xandrieth Xs, was a guest I had a special ID Card too….
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The Social Media
Social Media is a very integral part of anything today. And an event, especially a fashion show has no excuse for not being on social media. Since fashion is a very visual thing, we focused on Instagram. We started with the social media branding like the avatar, templates highlights etc. Then we went on to design and publish the promotional static and carousel posts. Tons of them in fact….
Some Glimpses from the show
Design & branding resources
Free Display typefaces, vector logo bungle, document templates, mockups and more….