Look Book
Logo, Branding, Packaging and Social Media Case Study
A true-to-the-market trend fashion brand offering quality statement pieces that a woman can wear both as casual and professional attire. Each piece is handcrafted by the best tailors to evoke a sense of confidence and comfort in the wearer….
Apparels that are a series of essential “looks” for every page of a person’s “book” of life….
Client: Look Book Apparels
Location: Kanpur, Uttar Pradesh, India
Segment: Luxury Readymade and Bespoke Fashion
Target Audience:
Upper Middle-class and Elite segment of society who are into luxury and fashion
Keywords:
Elegant, Effortless, Edgy, Essential, Professional, Unique, Clean, Extraordinaire
Elements Designed:
Logo, Visual Identity / Brand Identity, Business Cards, Patterns, Invoice, Letterhead, Envelope, Hang Tags, Apparel Labels, Stickers, Tape, Box, Delivery Bag, Shopping Bag, Thank You Card, Coupons, Social Media Branding, Social Media Posts, Sponsorship Deck, ID Cards, Cue Card, Logo Animation.
The Logo
A monogram from the initials L&B is simple and elegant. Using a serif typeface for it evokes the feel of essential luxury. And exaggerating the variation of weight in the type makes it a bit edgy without losing the effortless look….
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The Brand Palette
The primary palette of Look Book has two main sets of components – Black, White and Rose Gold. The Black and White combo is meant to give a clean, bold, and essential look. While the Rose Gold as a toned-down combination will evoke the sensation of effortless luxury and elegance….
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The Brand Pattern
For the pattern, we went fully luxury. We arranged the LB monogram in repeating shapes to build a pattern that evokes the elegance one looks for in a fashion brand….
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The Brand Stationary
For Look Book’s visual identity of brand stationery, we designed business cards, a letterhead, an invoice and two envelopes. We maintained the Black and White theme in the stationery design. And we used two variations of the logo lockups while maintaining the brand typography….
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The Packaging Designs
For the packaging designs we kept black as the primary background for most elements. We took advantage of the different logo lockups we had designed especially for the apparel labels. And we focused on impressive elegant print treatments expressing more with less. Printing techniques like UV and foil emboss evoked the effortless luxury and elegance of Look Book. The goal is to make the unboxing experience as pleasing as wearing the luxury clothes themselves….
The brand packaging we designed for Look Book included elements like apparel labels, stickers, tapes, hang tags, eCommerce delivery bags, paper-based shopping bags, paper-based magnetic boxes and thank-you cards….
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The Models Deck
One of the services Look Book provides besides ready-made and bespoke luxury apparel is providing a growth platform for aspiring models. And to onboard models for that opportunity, you ideally need a deck to share. So, we designed the deck offering the facilities one can expect if one chooses to “Become a Look Book model”. The presentation design follows the bold typography and dark brand palette we had set up for the brand….
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The Social Media
Social Media is a very integral part of anything today. And fashion brands have no excuse for not being on social media. Since fashion is a very visual thing, we focused on Instagram. We started with the social media branding like the avatar, templates highlights etc. Then we went on to design and publish the promotional static and carousel posts. Tons of them in fact. We also focused on posts collaborating with models to build a community around Look Book….
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Some Glimpses of Look Book logos from fashion shows
The Brand Guide
Our branding projects always come with a brand guide. A brand guide includes all the information and instructions for using and printing the brand identity system and packaging designs. This gives the client a manual to make minor changes or copies without our extensive help. This helps them maximize the potential of our designs….
Featured in
Our branding and packaging design project for Look Book was featured by the World Brand Design Society, a prestigious international organization….
Design & branding resources
Free Display typefaces, vector logo bungle, document templates, mockups and more….