• OG Hemp case study

About

OG Hemp is a handmade hemp paper and paper products manufacturer in Kolkata, India. They are primarily focused on B2B sells producing fully customizable handmade hemp paper products ranging from paper sheets to fully customizable stationery and many more….

OG Hemp logo

The Brief

The OG team primarily approached us to handle their social media content marketing. We love sustainable eco-friendly products and having someone from the hemp paper industry approached us felt great. We are even more excited about the fact that an Indian company is doing it…. After going good with the content marketing, we also ended up doing many creative works for them including their pitch deck and we’ll get into those slowly….

Industrial hemp flowchart for OG Hemp by XAXs Corps

Typography

Establishing brand typography is one of the first things we do whenever we take in any project. This was no exception. We had to choose a type that complemented their wordmark well and was expandable in multiple ways…. So we chose Monsterrat….

Montserrat typography for OG Hemp by XAXs Corps
Montserrat typography for OG Hemp by XAXs Corps

Colour Palette

The next import choice after establishing brand typography is establishing a brand colour palette. This was especially important in the case of OG Hemp because we were going to take care of their social media content marketing and it’s very important to maintain a brand language in content…. For compiling the colour palette we took the primary grey and primary green from the logo and added two homogenous shades for each….

OG Hemp grey and green colour pallette
OG Hemp grey and green colour pallette

Stamp

Stamps are important parts of exports and the packaging industry. Packaging boxes and bags being an important section of their wide range of products, this was unavoidable for OG Hemp….

OG Hemp stamp design by XAXs Corps
OG Hemp stamp design by XAXs Corps
OG Hemp stamp design by XAXs Corps

Tee

They already had a good logo when we took their project. Hence, we didn’t touch that. But they did need to expand their brand identity system starting from a brand T-shirt. For the Tee design, we expanded the type of their wordmark to display one of the OG Taglines “Hustle to Grow”.

OG Hemp Tee design by XAXs Corps

Brochure

The OG Hemp team got shortlisted for a business exhibition and they needed a few creative business elements. A brochure was the first. Brochures are very useful for distribution in exhibitions to keep yourself memorable and keep the audience curious about you even after the vent. We decided a bifold short brochure to be the best approach for this….

OG Hemp bifold brochure design by XAXs Corps
OG Hemp bifold brochure design by XAXs Corps
OG Hemp bifold brochure design by XAXs Corps

Banners and Standees

Banners and standees are very useful in drawing attention from a distance and displaying important information like contact details etc to bystanders. We designed banners and standees expressing the benefits of hemp and applications of OG Hemp papers products over the conventional alternatives….

OG Hemp 3x4 banner design by XAXs Corps
OG Hemp 4x3 banner design by XAXs Corps
OG Hemp expo standee design by XAXs Corps

Social Media Content Marketing

Now coming to what we were mainly hired for, social media content marketing….

Set 01

For the first set, we focused on why hemp paper is a better alternative to wood pulp paper in terms of environmental impact and chemical composition in a minimalist way….

OG Hemp minimal posters on Industrial Hemp by XAXs Corps
OG Hemp minimal posters on Industrial Hemp by XAXs Corps
OG Hemp minimal posters on Industrial Hemp by XAXs Corps

Set 02

For the second set, we switch to organic tropical patterns, which are very trendy in 2020 to promote some facts on the benefits of hemp. Some product photography of the OG Hemp products also came in during this time and we took this opportunity to display them….

OG Hemp organic posters on Industrial Hemp by XAXs Corps
OG Hemp organic posters on Industrial Hemp by XAXs Corps

Set 03

For the next set, we switched back to the minimalist approach since that’s the style OG Hemp paper products was going with. We kept this set focused on the usage of various parts of the industrial hemp plant and the progress in their website….

OG Hemp minimal posters on Industrial Hemp by XAXs Corps
OG Hemp minimal posters on Industrial Hemp by XAXs Corps
OG Hemp minimal posters on Industrial Hemp by XAXs Corps

Covid19

Amidst the SARS-CoV2 pandemic, we decided to make the most of this situation by using various customizable OG Hemp products to promote COVID-19 awareness. We wanted to associate with positivity and fun these difficult times even while spreading awareness and it worked….

OG Hemp covid19 awareness minimal posters on Industrial Hemp by XAXs Corps
OG Hemp covid19 awareness minimal posters on Industrial Hemp by XAXs Corps

Set 05

Although the world hadn’t normalised from the attack of the coronavirus, we wanted to normalise the content distancing from COVID-19. Quality product photos of the paper textures of various OG Hemp handmade paper variations were ready by now and we decided to make the most of it through typography….

OG Hemp minimal typography posters on Industrial Hemp by XAXs Corps
OG Hemp minimal typography posters on Industrial Hemp by XAXs Corps

Results

We started working with them when they had just started their social media game and increased activity 3 times in all the three platforms, ie Facebook, Instagram and LinkedIn crossing double centry followers in all of them….

The also went on to win “Dynamic Business of the Year” at Small Bussiness Awards 2020….

Our content campaigns in social media also gained public attention and affection with several users sliding into DM….

OG Hemp Small Business Awards winner
OG Hemp message testimonial
OG Hemp message testimonial
OG Hemp message testimonial

Were they Happy?

“We enjoyed working together to create something so professional, beautiful and seamlessly scalable. Great job. Thanks for it.”

Dilip Mohapatra,
CEO & Founder, Cognitive View & Nexright

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