The direction we finalised through our logo exploration phase was a pictorial mark focusing on the letter ‘S’ and the act of ‘synch’. So, we designed a monogram of ‘S’. The monogram logo, with the help of negative space, emphasises the act of collaboration between the two sides of the users of the platform and the act of synchronisation….
We further designed vertical, horizontal and favicon lockups. We also modified the chosen typeface DM Sans a little for the wordmark to be more in synch with the pictorial logo mark….