About

PMCL or Pubg Mobile Cob League is part of the Cooch Behar gaming community. Cooch Behar is a small town in West Bengal, India. The gaming community there came together to host a PUBG Mobile tournament during the COVID19 lockdown under the banner of PMCL….

The Brief

The gaming community weren’t a corporate and never had a branding but under Divakar, they decided to step up their game and came to us for branding and banners for social media promotion. They didn’t know what they wanted but we guided them through it and both of us were happy with the end results….

PMCL Branding keywords

Moodboard

We took inspiration from the branding of the game PUBG, specifically PUBG Mobile. The style of army badge patches and minimal black and yellow block shapes was the design direction we decided to go on….

PMCL PUBG moodboard

Logo

The logo is designed to look like an army badge patch. We incorporated the famous default PUBG helmet into it and chose a typeface similar to that of the original PUBG logo to make the audience feel at home. The helmet is also modified to look like a skull….

PMCL pubg gaming logo breakdown

Colour Palette

We chose yellow and black to once again make the PUBG fans feel at home as they are also part of the PUBG brand identity system. This palette also gives the emotions of boldness and alert something that’s part of the battle royale games….

Typography

As mentioned earlier, we chose a typeface close to the one in PUBG logo. It is called Headliner No. 45. To complement it we choose Barlow because of its grotesk and low-contrast slightly rounded appeal, suitable for the body….

PMCL headliner no. 45 and Barlow typography

Applications

Since PMCL is not a corporate office, there was no need for business cards or letterheads, the most common basic applications. Rather we rendered a flag, badges and a tee, elements common of e-sports events once they grow bigger. As expected, they looked great as per both the sides….

PMCL pubg gaming branding flag design

Promotionals

What they needed at the moment was promotional posts for social media. So we made two versions of a post highlighting two different pieces of information…. We also suggested them to get vertical variations of the posts for stories in social media to which they agreed to for obvious reasons….

Wallpapers

Some minimal wallpapers in both landscape and vertical aspect ratios to be disctributed among the participants….

PMCL free pubg minimal hd Wallpapers
minimal pubg wallpapers
minimal pubg wallpapers

Response

They were more than overwhelmed with the results and responded to them with gratitude. Getting a branding done by us giving them the professional and attractive outlook and expand the reach of their tournament while increasing the possibility of organising bigger ones in the future by many folds….

PMCL response 01 testimonial

Downloads

Free HD PUBG Wallpapers
PUBG vector pack

Do you like what you see? Contact us to get your branding or rebranding done….

Were they Happy?

“We enjoyed working together to create something so professional, beautiful and seamlessly scalable. Great job. Thanks for it.”

Dilip Mohapatra,
CEO & Founder, Cognitive View & Nexright

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