Due to the algorithm even sponsoring posts can increase the views on your videos that are not sponsored as well. Hence this is a good initial push for putting the views on the videos on autopilots. The goal of sponsoring a video is to give it an initial push….
For example, this is how our sponsored Facebook posts for Arora worked. We used a good strategy of using a tiny clip of the entire video on YouTube and then promoted it on Facebook since Facebook has a good audience recognition system. And our ads have worked great on Facebook. Where you should sponsor your posts depends on what your brand is and what kind of audience you have. Just know your audience and know what platform works better for them.
More than 28% of the views on their YouTube came from Facebook which is where we sponsored the posts and that’s the power of sponsored posts. You don’t have to spend a very high amount on these but you should have a minimum budget for sponsorship of your posts. In the case of Arora, we had a monthly ad budget of 5K, and that worked wonders.