About

AutoRLD is a Car/Bike Wash and Detailing service provider in Pune, Maharastra, India. They provide several quality services for Bikes and Cars including the parts required for detailing….

The Brief

AutoRLD was previously known as Express Car wash. This was very generic and didn’t position them as a brand. They needed to change that. Hence Express Car Wash had to be completely rebranded into a new professional brand identity design that can give them a strong professional positioning in the market. We were hired by Digixads and LiasonIT to handle the complete brand identity design while they took care of the marketing. We had to create something clean, professional and not-generic to differentiate them….

The Logo

AutoRLD logo transparent png

The logo wordmark typeface is in a modern and strong typeface with a technical vibe. “Auto” and “rld” are separated by capitalising “RLD”….

For the icon mark, a scalable flat style has been used. It’s an ‘A’ as a shape where a wiper is wiping through it in negative space with four shining stars giving an implication of excellent cleanliness and car wash….

XAXs AutoRLD Logo Elements
XAXs AutoRLD logo parts
XAXs AutoRLD logo dimensions in grid
XAXs AutoRLD logo parts
XAXs AutoRLD logo dimensions in grid
XAXs AutoRLD logo design variations

Typography

We chose the typeface Exo for AutoRLD because of its contemporary geometric outlook and multiple font styles. The type needed to be sans serif with a futuristic, elegant and mechanical vibe. Exo fulfilled the requirements….

XAXs AutoRLD Exo typeface
XAXs AutoRLD Exo typeface

Colour Palette

Express Car Wash was over-saturated with yellow and purple. AutoRLD needed to distance themselves from that without losing the touch of familiarity. Hence we compiled a combination of indigo blue shades with red as the accent colour for their brand palette….

XAXs AutoRLD indigo blue red white colour palette

Shapes and Pattern

We drew out a few scalable elements from the logo design as consistent brand shapes as an extension to the brand identity system. We also turned the logo into a pattern to be used in suitable situations and defined two scalable duotone background systems….

XAXs AutoRLD brand geometric shapes
XAXs AutoRLD brand geometric shapes
XAXs AutoRLD logo pattern
XAXs AutoRLD brand backgrounds
XAXs AutoRLD brand backgrounds

Identity Elements

Doing a business card and letterhead is pretty much the unspoken common minimum requirement of any branding project and this was no exception. We incorporated the shapes and pattern we had defined as parts of the brand elements into their business card and letterhead designs….

XAXs AutoRLD business cards design
XAXs AutoRLD business cards design
AutoRLD ID card branding design
AutoRLD ID card branding design
AutoRLD ID card branding design
XAXs AutoRLD letterhead design
XAXs AutoRLD letterhead design

Pamphlets

Being a car wash and detailing service provider having a pamphlet with a list of their services is important for easy communication and marketing and we got it done with the new brand language we designed. Once again the background system and shapes we had designed came handy….

XAXs AutoRLD service pamphlet design
XAXs AutoRLD service pamphlet design

Tee

A designated brand T-shirt system is very useful in differentiating yourself and making it easier for your customers to interact with you. For AutoRLD, we designed two T-shirts for two categories of the store stuff….

XAXs AutoRLD brand tee desing

Posters and Boards

Clever social media marketing and interior decoration is a great way to boost one’s brand presence. While the Digixads and LiasonIT combo took care of the management and copy, we took care of the designs in two styles. Once again, the patterns, shapes and background system of the brand elements system came handy….

XAXs AutoRLD Minimal clever posters
XAXs AutoRLD poster design
XAXs AutoRLD Car Wash posters
XAXs AutoRLD Car Wash posters
XAXs AutoRLD make first impression count typography car poster
XAXs AutoRLD make first impression count typography car poster

Were they Happy?

“We enjoyed working together to create something so professional, beautiful and seamlessly scalable. Great job. Thanks for it.”

Dilip Mohapatra,
CEO & Founder, Cognitive View & Nexright

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