AutoRLD was previously known as Express Car wash. This was very generic and didn’t position them as a brand. They needed to change that. Hence Express Car Wash had to be completely rebranded into a new professional brand identity design that can give them a strong professional positioning in the market. We were hired by Digixads and LiasonIT to handle the complete brand identity design while they took care of the marketing. We had to create something clean, professional and not-generic to differentiate them….

We chose the typeface Exo for AutoRLD because of its contemporary geometric outlook and multiple font styles. The type needed to be sans serif with a futuristic, elegant and mechanical vibe. Exo fulfilled the requirements….

Express Car Wash was over-saturated with yellow and purple. AutoRLD needed to distance themselves from that without losing the touch of familiarity. Hence we compiled a combination of indigo blue shades with red as the accent colour for their brand palette….

We drew out a few scalable elements from the logo design as consistent brand shapes as an extension to the brand identity system. We also turned the logo into a pattern to be used in suitable situations and defined two scalable duotone background systems….

Doing a business card and letterhead is pretty much the unspoken common minimum requirement of any branding project and this was no exception. We incorporated the shapes and pattern we had defined as parts of the brand elements into their business card and letterhead designs….

Being a car wash and detailing service provider having a pamphlet with a list of their services is important for easy communication and marketing and we got it done with the new brand language we designed. Once again the background system and shapes we had designed came handy….

A designated brand T-shirt system is very useful in differentiating yourself and making it easier for your customers to interact with you. For AutoRLD, we designed two T-shirts for two categories of the store stuff….

Clever social media marketing and interior decoration is a great way to boost one’s brand presence. While the Digixads and LiasonIT combo took care of the management and copy, we took care of the designs in two styles. Once again, the patterns, shapes and background system of the brand elements system came handy….