Expert opinion on UX Research Methods featured by DesignRush....

Our approach to UX Research and our founder and brand designer Aditya‘s expert opinion on UX Research Methods was featured by DesignRush. Check out the full article here….

The quote:

“The core of our UX research process is becoming the end user ourselves. If it’s a revamp, we use the existing platform extensively. If it’s something new amidst competitors, we use the competitor’s options extensively. If it’s completely new, we use the prototype extensively.”